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Yii - Brand identityCollaboration with Creati...

ByOnion Design Associates 洋蔥設計

LicenseAttribution-NoDerivs-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/1116417/Yii-Brand-identity"><span style="font-size: 12px;color:black;">“Yii - Brand identityCollaboration with Creative Director Gijs BakkerA very subtle and minimal brand Identity design commissioned by NTCRI (National Taiwan Craft Research Institute). Yii - a brand that bring together works of  Taiwanese designers and traditional craftsmen. Opening at Triennale di Milano this year. Organized by Creative director Gijs Bakker.The Concept"Yii" (易) - pronounced as the letter E - Taking from the classic text I-Ching (易經) , also known as the Book of Changes. The logo mark design, as requested by creative director Gijs Bakker (co-founder of Droog Design) , need to be very simple and not looking too logo. We decided that a pure minimal typographic approach would work. Avant Garde extra light was selected for its geometrical simplicity. We modified the strokes and spacing as a subtle reference to a Trigram marking from the bāguà (八卦) symbol; mimicking one of the eight possible trigrams of the I-Ching, ☶ (The solid line represents yang. The open line rep......”</span> </a>由 <a href="https://www.behance.net/onion"><span style="font-size: 12px;color:black;">Onion Design Associates 洋蔥設計</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/1116417/Yii-Brand-identity"><span style="font-size: 12px;color:black;">“Yii - Brand identityCollaboration with Creative Director Gijs BakkerA very subtle and minimal brand Identity design commissioned by NTCRI (National Taiwan Craft Research Institute). Yii - a brand that bring together works of  Taiwanese designers and traditional craftsmen. Opening at Triennale di Milano this year. Organized by Creative director Gijs Bakker.The Concept"Yii" (易) - pronounced as the letter E - Taking from the classic text I-Ching (易經) , also known as the Book of Changes. The logo mark design, as requested by creative director Gijs Bakker (co-founder of Droog Design) , need to be very simple and not looking too logo. We decided that a pure minimal typographic approach would work. Avant Garde extra light was selected for its geometrical simplicity. We modified the strokes and spacing as a subtle reference to a Trigram marking from the bāguà (八卦) symbol; mimicking one of the eight possible trigrams of the I-Ching, ☶ (The solid line represents yang. The open line rep......”</span> </a>由 <a href="https://www.behance.net/onion"><span style="font-size: 12px;color:black;">Onion Design Associates 洋蔥設計</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>