<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/55510211/YAMAMOTOYAMA"><span style="font-size: 12px;color:black;">“how:By "returning to the origin of Edo", we clarified its position as a long-established company.how:「江戸の粋への原点回帰」を徹底し、老舗企業としての立ち位置を明確にする。In re-branding YAMAMOTOYAMA, to clarify the position of a long-established company that began in the Edo period, we set our aim to "return to the origin of Edo." By revitalizing the crest of "Yamaka" (山嘉) that was used previously for articles and advertisements of the era when "Yamamoto Kashiba" store was founded, we combined this wth the alphabet typeface that was simultaneously popular around 1690. We were able to design a brand logo that reproduced the aesthetics and atmosphere of the Edo period. Furthermore, even in existing products, we incorporated the original small pattern of Edo writing style, quoting the structure of traditional colors and structure of scrolls, redesigning the packaging into a contemporary and elegant style, retaining the charm of the long-established store.山のリブランディングにあたって、江戸時代に端を発する老舗企業というポジショニングを明確にするために、「江戸の粋へ......”</span> </a>由 <a href="https://www.behance.net/nosigner"><span style="font-size: 12px;color:black;">NOSIGNER ．</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>