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Approach #3• When designing multi-faceted id...

ByNon-Verbal Club

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<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/19950165/Porto-City-Identity-and-Branding-Proposal"><span style="font-size: 12px;color:black;">“  Approach #3• When designing multi-faceted identities, an almost inevitable conceptual cliché is the exploration of pictograms as a form of representation. There is a graphic simplicity and apparent conceptual order to this approach that appeals to the graphic mind. It was not our preferred starting point but neither was it a route that we felt we could dismiss out of hand. And so we experimented.• Drawing inspiration from the many iconic buildings, architectural details, and cultural and historic references of the city we rapidly constructed a diverse array of stylized pictograms.  Many were pleasing as simple graphic forms. But we soon realized however that we had inadvertently been drawn into a graphic Disneyland, where the complexity, variety and dynamic discourse of our city had been reduced to a homogenised, stylized and almost infantile banality. We discovered that an attempt to impose a graphic order resorting to the use of pictograms had in fact robbed our desired i......”</span> </a>由 <a href="https://www.behance.net/nonverbalclub"><span style="font-size: 12px;color:black;">Non-Verbal Club</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/19950165/Porto-City-Identity-and-Branding-Proposal"><span style="font-size: 12px;color:black;">“  Approach #3• When designing multi-faceted identities, an almost inevitable conceptual cliché is the exploration of pictograms as a form of representation. There is a graphic simplicity and apparent conceptual order to this approach that appeals to the graphic mind. It was not our preferred starting point but neither was it a route that we felt we could dismiss out of hand. And so we experimented.• Drawing inspiration from the many iconic buildings, architectural details, and cultural and historic references of the city we rapidly constructed a diverse array of stylized pictograms.  Many were pleasing as simple graphic forms. But we soon realized however that we had inadvertently been drawn into a graphic Disneyland, where the complexity, variety and dynamic discourse of our city had been reduced to a homogenised, stylized and almost infantile banality. We discovered that an attempt to impose a graphic order resorting to the use of pictograms had in fact robbed our desired i......”</span> </a>由 <a href="https://www.behance.net/nonverbalclub"><span style="font-size: 12px;color:black;">Non-Verbal Club</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>