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Having stabilised the institutional identity,...

ByNon-Verbal Club

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<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/52195599/Casa-do-Design-Identity"><span style="font-size: 12px;color:black;">“Having stabilised the institutional identity, we went on to develop the principles that compose Casa do Design's visual language. We didn't believe there was a need to have a heavily defined matrix, but rather a set of orientations that other designers could interpret and use in future iterations of its communication.Therefore we've defined two basic guiding principles: 1. Every piece used in the communication should be designed as an open canvas where space is going to be occupied with different elements – typography, imagery, solid blocks of color, white space – either by actions of construction, occupation, interruption or deconstruction.2. Information is contained on different stripes set across each piece, creating differentiated hierarchies and reading moments. These stripes should be able to make the structures visible or invisible, change direction, overlap and even change styles.Grid system for posters(fictional/study examples)”</span> </a>由 <a href="https://www.behance.net/nonverbalclub"><span style="font-size: 12px;color:black;">Non-Verbal Club</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/52195599/Casa-do-Design-Identity"><span style="font-size: 12px;color:black;">“Having stabilised the institutional identity, we went on to develop the principles that compose Casa do Design's visual language. We didn't believe there was a need to have a heavily defined matrix, but rather a set of orientations that other designers could interpret and use in future iterations of its communication.Therefore we've defined two basic guiding principles: 1. Every piece used in the communication should be designed as an open canvas where space is going to be occupied with different elements – typography, imagery, solid blocks of color, white space – either by actions of construction, occupation, interruption or deconstruction.2. Information is contained on different stripes set across each piece, creating differentiated hierarchies and reading moments. These stripes should be able to make the structures visible or invisible, change direction, overlap and even change styles.Grid system for posters(fictional/study examples)”</span> </a>由 <a href="https://www.behance.net/nonverbalclub"><span style="font-size: 12px;color:black;">Non-Verbal Club</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>