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These were the three "finalists" I presented ...

ByNik Payne

LicenseAttribution-NoDerivs-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/35652063/Case-Study-Watchtower-I"><span style="font-size: 12px;color:black;">“These were the three "finalists" I presented to the client.  The color scheme lives right between green and blue, being careful to avoid navy and sky blue on the one side, and olive green on the other.  It was in this gap that I felt there was opportunity.One interesting thing that happened while I was refining the first logo (the swoosh W) was that I noticed it bore a pretty strong resemblance to the Walgreens logo—something that would potentially sink the design. The solution was surprisingly simple. I just moved the line from above the W to under it.  The result not only felt less like the walgreens logo, but it also had a better and clearer element of motion to the design.  Thus my two designs (pictured below) were born.”</span> </a>由 <a href="https://www.behance.net/nikpayne"><span style="font-size: 12px;color:black;">Nik Payne</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/35652063/Case-Study-Watchtower-I"><span style="font-size: 12px;color:black;">“These were the three "finalists" I presented to the client.  The color scheme lives right between green and blue, being careful to avoid navy and sky blue on the one side, and olive green on the other.  It was in this gap that I felt there was opportunity.One interesting thing that happened while I was refining the first logo (the swoosh W) was that I noticed it bore a pretty strong resemblance to the Walgreens logo—something that would potentially sink the design. The solution was surprisingly simple. I just moved the line from above the W to under it.  The result not only felt less like the walgreens logo, but it also had a better and clearer element of motion to the design.  Thus my two designs (pictured below) were born.”</span> </a>由 <a href="https://www.behance.net/nikpayne"><span style="font-size: 12px;color:black;">Nik Payne</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>