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Refining the W from a traced sketch (top left...

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<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/35652063/Case-Study-Watchtower-I"><span style="font-size: 12px;color:black;">“Refining the W from a traced sketch (top left) to a more refined "Walgreens-esque" logo, at bottom right. I was intially discouraged, but found a pretty good solution by moving the line underneath the logo instead (pictured below).The last of the deliverables included the logo, style guide and marketing site. The final logo designs took some refiment. Because I had gotten that additional feedback from the client, I was able to take their feedback, and pick two of the more successful logos to refine. This meant tracing the original drawings in sketch, and refining the forms until I felt they were right. I also started thinking about font pairings for the differnt logos. The first logo was organic, a "swooshy W" with rounded edges and plenty of motion. It had a bounciness and youthful feel that felt would pair well with a modern sans serif. The second design was more square, robust, and classical. For that one I chose a condensed sans-serif font with a heavier weight.”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;"></span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/35652063/Case-Study-Watchtower-I"><span style="font-size: 12px;color:black;">“Refining the W from a traced sketch (top left) to a more refined "Walgreens-esque" logo, at bottom right. I was intially discouraged, but found a pretty good solution by moving the line underneath the logo instead (pictured below).The last of the deliverables included the logo, style guide and marketing site. The final logo designs took some refiment. Because I had gotten that additional feedback from the client, I was able to take their feedback, and pick two of the more successful logos to refine. This meant tracing the original drawings in sketch, and refining the forms until I felt they were right. I also started thinking about font pairings for the differnt logos. The first logo was organic, a "swooshy W" with rounded edges and plenty of motion. It had a bounciness and youthful feel that felt would pair well with a modern sans serif. The second design was more square, robust, and classical. For that one I chose a condensed sans-serif font with a heavier weight.”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;"></span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>