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Corporate Colour PaletteWhen a mature colour ...

ByMatt Vergotis

LicenseAttribution-NoDerivs-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/6161681/Gold-Coast-CIty-Rebrand-Concept-1"><span style="font-size: 12px;color:black;">“Corporate Colour PaletteWhen a mature colour palette is used the brand appears as high class, sophisticated and professional, aligned to the corporate sector, business and the high end, up-market areas of the Gold Coast such as Marina Mirage. Alternatively, when used with the softer tones of the secondary and tertiary colour palettes the brand becomes vibrant, fun and jam packed with personality. This flexibility enables us to adapt to different demographic fields whilst never changing the appearance and integrity of the logo.My inspiration for the colours have largely been from beach tones like sand and the ocean. With the addition of navy blue we compliment the softer tones as a base colour giving them more authority. For tertiary colours I have been adventurous and included green and pink. This is done to show that we are welcoming, versatile and not one dimensional.”</span> </a>由 <a href="https://www.behance.net/mattvergotis"><span style="font-size: 12px;color:black;">Matt Vergotis</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/6161681/Gold-Coast-CIty-Rebrand-Concept-1"><span style="font-size: 12px;color:black;">“Corporate Colour PaletteWhen a mature colour palette is used the brand appears as high class, sophisticated and professional, aligned to the corporate sector, business and the high end, up-market areas of the Gold Coast such as Marina Mirage. Alternatively, when used with the softer tones of the secondary and tertiary colour palettes the brand becomes vibrant, fun and jam packed with personality. This flexibility enables us to adapt to different demographic fields whilst never changing the appearance and integrity of the logo.My inspiration for the colours have largely been from beach tones like sand and the ocean. With the addition of navy blue we compliment the softer tones as a base colour giving them more authority. For tertiary colours I have been adventurous and included green and pink. This is done to show that we are welcoming, versatile and not one dimensional.”</span> </a>由 <a href="https://www.behance.net/mattvergotis"><span style="font-size: 12px;color:black;">Matt Vergotis</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>