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The user’s journey and pathway was the centr...

ByLucas Leo Catalano

LicenseAttribution-NoDerivs-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/4099553/Orto-Botanico"><span style="font-size: 12px;color:black;">“The user’s journey and pathway was the central feature of the wayfinding and signage design. Rather than building a system that is linear, suggesting a path or being purely informative, the design of Orto Botanico’s wayfinding system was made to be a sort of waypoint system, with nodes pointing to features. This gives the user the control of the path and time spent on the site. Considering 60% of the visitors are non-Roman tourists, the design would be better off cooperating with rather than competing for the user’s time – especially when the colosseum and Vatican are so close by. The system’s pictograms reuses the make up of the logo, being made by the same elements of the design, close enough to be able to replace the nine logo set. The brochure replaces the current ticket, reducing the cost of having both a ticket and welcome brochure printed. Following the business card, the brochure is printed on seed paper with soy based ink. On it is a map with redistributed proportion......”</span> </a>由 <a href="https://www.behance.net/lucasleo"><span style="font-size: 12px;color:black;">Lucas Leo Catalano</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/4099553/Orto-Botanico"><span style="font-size: 12px;color:black;">“The user’s journey and pathway was the central feature of the wayfinding and signage design. Rather than building a system that is linear, suggesting a path or being purely informative, the design of Orto Botanico’s wayfinding system was made to be a sort of waypoint system, with nodes pointing to features. This gives the user the control of the path and time spent on the site. Considering 60% of the visitors are non-Roman tourists, the design would be better off cooperating with rather than competing for the user’s time – especially when the colosseum and Vatican are so close by. The system’s pictograms reuses the make up of the logo, being made by the same elements of the design, close enough to be able to replace the nine logo set. The brochure replaces the current ticket, reducing the cost of having both a ticket and welcome brochure printed. Following the business card, the brochure is printed on seed paper with soy based ink. On it is a map with redistributed proportion......”</span> </a>由 <a href="https://www.behance.net/lucasleo"><span style="font-size: 12px;color:black;">Lucas Leo Catalano</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>