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—As part of Montreal’s 375th anniversary, t...

ByAgency lg2,Jean-Philippe Dugal,Nicolas Baldovini,Jean-François Clermont,Joël Auchu,Vincent Bélanger

LicenseAttribution-NoDerivs-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/57028253/km3-Quartier-des-Spectacles-lg2"><span style="font-size: 12px;color:black;">“—As part of Montreal’s 375th anniversary, the Quartier des spectacles has transformed urban walking with KM3 (pronounced “kilometre cube”), a major interactive public art event. Thanks to a predominantly digital integrated campaign developed by lg2, the public was invited to rediscover the cultural heart of the city by exploring over 20 works as well as several festive events imagined by some 30 artists, featured in public spaces, on building façades and in underused sites.The colours, vitality and flexibility of the visual identity use surprise as a conduit to discovery. The advertising executions are reminiscent of a larger-than-life concept – the power of 3 – in all media buys. The complete digital experience allows users to discover and better understand the different works in KM3 by locating them within the space itself. —Dans le cadre du 375e anniversaire de Montréal, le Quartier des spectacles a transformé la déambulation urbaine à l’aide d’un grand parcours d’art publ......”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Agency lg2,Jean-Philippe Dugal,Nicolas Baldovini,Jean-François Clermont,Joël Auchu,Vincent Bélanger</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/57028253/km3-Quartier-des-Spectacles-lg2"><span style="font-size: 12px;color:black;">“—As part of Montreal’s 375th anniversary, the Quartier des spectacles has transformed urban walking with KM3 (pronounced “kilometre cube”), a major interactive public art event. Thanks to a predominantly digital integrated campaign developed by lg2, the public was invited to rediscover the cultural heart of the city by exploring over 20 works as well as several festive events imagined by some 30 artists, featured in public spaces, on building façades and in underused sites.The colours, vitality and flexibility of the visual identity use surprise as a conduit to discovery. The advertising executions are reminiscent of a larger-than-life concept – the power of 3 – in all media buys. The complete digital experience allows users to discover and better understand the different works in KM3 by locating them within the space itself. —Dans le cadre du 375e anniversaire de Montréal, le Quartier des spectacles a transformé la déambulation urbaine à l’aide d’un grand parcours d’art publ......”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Agency lg2,Jean-Philippe Dugal,Nicolas Baldovini,Jean-François Clermont,Joël Auchu,Vincent Bélanger</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>