<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/14159739/NIKE-KEVIN-DURANT-VI-SUMMER-CAMPAIGN"><span style="font-size: 12px;color:black;">“NIKE KDVI SUMMER CAMPAIGNOverviewIn support of the KDVI apparel footwear collection, we worked with Nike to bring the full-court inferno of summer streetball to retail and event experiences across the country.The task at hand was to develop an experience that balanced both Durant’s not-too-serious personality and the energy of W+K’s #summerisserious campaign, while upholding Nike Basketball’s focus on superior products. Our reach stretched far throughout this project, ranging from the big picture consumer experience down to the details of the campaigns creative guidelines. The approach for the KDVI launch was to use the relentless heat of summer to showcase the new collection. In a move to do the unexpected and capture the moment, we made products so hot they melted bleachers and burned fences. #kdvi #summerisserious ServicesCampaign Identity, Art Direction, Illustration, Retail Experience, Event Ice Cream Truck Experience, Packaging, Product Graphics, Guidelines ......”</span> </a>由 <a href="https://www.behance.net/hovercraft"><span style="font-size: 12px;color:black;">Hovercraft Studio</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>