<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/75505283/Aalto"><span style="font-size: 12px;color:black;">“To demonstrate our approach, we developed a fictional drug brand, targeted at patients suffering with a chronic disease affecting their dexterity and quality of life. We then translated the brand into a design and user experience specification, to guide the development of a family of self-injection devices (a unit-dose syringe, mechanical and electro-mechanical autoinjector).We spoke to patients to better understand their wants and needs, informing the brand promise, a statement which extols a higher-order emotional reward, creating a strong and meaningful connection with people.The brand promise developed was ‘calmly delivering a healthy, more active lifestyle’. This aimed to relieve patients’ anxiety about self-injection but also to provide hope that the medication could improve their lifestyle.”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;"></span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>