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Mathematics of the symbol. Grid is 10mm x 10p...

ByOğuzhan Öçalan

LicenseAttribution-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/16482709/Adidas-Brand-Design-Study"><span style="font-size: 12px;color:black;">“Mathematics of the symbol. Grid is 10mm x 10px by the way.The problem is that there aren't any products with the current main logo. I mean the logo above. At least I have never seen one. They only use different forms of three stripes as their brand voice in labeling, product implementations (as an additional graphic element) and some of the advertisements (nowadays you can see the main logo on the advertising signboards on soccer fields).How do the consumer have an idea about everything above? Trefoil, three horizontal stripes, rising stripes, a circle with stripes, including registered trademark symbols... Should they make a research before they interact with the brand product? Should they also consider to use the first initial of the brand name in lowercase like "adidas", always?! Do the product designers of Adidas have to spend more time thinking about all the logos and their implementations rather than the design of the product itself? Questions. A lot of questions.I assu......”</span> </a>由 <a href="https://www.behance.net/gravitart"><span style="font-size: 12px;color:black;">Oğuzhan Öçalan</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/16482709/Adidas-Brand-Design-Study"><span style="font-size: 12px;color:black;">“Mathematics of the symbol. Grid is 10mm x 10px by the way.The problem is that there aren't any products with the current main logo. I mean the logo above. At least I have never seen one. They only use different forms of three stripes as their brand voice in labeling, product implementations (as an additional graphic element) and some of the advertisements (nowadays you can see the main logo on the advertising signboards on soccer fields).How do the consumer have an idea about everything above? Trefoil, three horizontal stripes, rising stripes, a circle with stripes, including registered trademark symbols... Should they make a research before they interact with the brand product? Should they also consider to use the first initial of the brand name in lowercase like "adidas", always?! Do the product designers of Adidas have to spend more time thinking about all the logos and their implementations rather than the design of the product itself? Questions. A lot of questions.I assu......”</span> </a>由 <a href="https://www.behance.net/gravitart"><span style="font-size: 12px;color:black;">Oğuzhan Öçalan</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>