source: behance.net
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A simplified and modernized emblemWe heard ma...

ByGraphéine

LicenseAttribution-NoDerivs-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/53994865/Groupe-Qualiconsult-Brand-design"><span style="font-size: 12px;color:black;">“A simplified and modernized emblemWe heard many stories about the former brand icon. Some people told us it was an interpretation of the Man of Vitruve by Leonardo Da Vinci. Others argued it was a monogram of the letter "Q" and "C". Let's keep it a mystery!The geometric shapes and straight lines of the old emblem conveyed well the idea of construction. However their entanglement gave a feeling of confusion and complexity that graphically made the logo very unsuitable for digital media. We chose to stay in touch with the old logo while freeing it from its "chains" to keep only the 4 gray corners, synonymous of "stability" and "focus", and the red circle that now symbolises the human and innovative mind of the Group.”</span> </a>由 <a href="https://www.behance.net/grapheine"><span style="font-size: 12px;color:black;">Graphéine</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/53994865/Groupe-Qualiconsult-Brand-design"><span style="font-size: 12px;color:black;">“A simplified and modernized emblemWe heard many stories about the former brand icon. Some people told us it was an interpretation of the Man of Vitruve by Leonardo Da Vinci. Others argued it was a monogram of the letter "Q" and "C". Let's keep it a mystery!The geometric shapes and straight lines of the old emblem conveyed well the idea of construction. However their entanglement gave a feeling of confusion and complexity that graphically made the logo very unsuitable for digital media. We chose to stay in touch with the old logo while freeing it from its "chains" to keep only the 4 gray corners, synonymous of "stability" and "focus", and the red circle that now symbolises the human and innovative mind of the Group.”</span> </a>由 <a href="https://www.behance.net/grapheine"><span style="font-size: 12px;color:black;">Graphéine</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>