<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/76496003/LAutre-Soie-Participative-brand-design"><span style="font-size: 12px;color:black;">“Long live participative branding!The challenges related to the design of a visual identity are numerous. Public image, made up of a set of signs that give it its coherence, the visual identity must simultaneously identify and make a difference, be recognized and set a limit.This notion also raises the question of visibility, the blurring of identities, the competition between signs in the public space, and conversely, anonymity.The notion of identity was invariably associated with the logo, with the brand as a unique, versatile sign, because it could be used on any medium. However, this graphic solution has found its limits in the repetition and uniformity it generates.The logo is obviously essential. However, we may wonder how to extend and develop this word, how to adapt it to the specificity of the multiple supports that are called upon to carry it in the public space. Today, we are witnessing a transformation, both in terms of content and form, of the monolithic archetype......”</span> </a>由 <a href="https://www.behance.net/grapheine"><span style="font-size: 12px;color:black;">Graphéine</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>