<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/18230293/Campbells-Cans-Of-Positivity"><span style="font-size: 12px;color:black;">“No matter the time or place, everybody needs some positivity in their everyday lives. So we took our can’s iconic design, and turned them into messages of hope. Every poster, postcard, print ad, bus shelter, and packaging idea featured positive reasons to keep drinking Campbell’s, but maintained the visual identity and familiarity of the brand. The campaign was launched on carefully selected touch points, making sure the right message reaches the right people.Results:As the campaign is still in its early stages, sales results are currently being tabulated. However, the campaign gained much interest, with many people expressing love and giving positive feedback during the launch. Brand recognition and familiarity was strengthened with our existing consumers, and more people became new fans of Campbell’s. Campaign: Cans of PositivityOffice: YR Kuala LumpurClient: Campbell Soup CompanySingle Execution Awards: Cannes Shortlist 2014 (Design)Executive Creative Director: Gigi L......”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;"></span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>