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Monthly is a new chain of Montreal barber sho...

ByGabriel Lefebvre,Rachel Lecompte

LicenseAttribution-NoDerivs-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/44251403/Monthly-Barber-Shops-Brand-Identity"><span style="font-size: 12px;color:black;">“Monthly is a new chain of Montreal barber shops whose ultimate goal is to make their clients’ lives easier. To break away from the overdone “vintage” barber shop scene, Monthly has deliberately opted for a look that is sober and minimalist… and very masculine.When searching for a name, we thought that “Monthly” was a clever idea, since getting a hair cut is one of the only activities that men still do on a monthly basis. The name is current, effective and memorable—just like the service clients can expect to receive at any of the Monthly locations.The Barbier font created for the logo and communications is razor sharp. We were inspired by the masculine look of the Felis font, but found it wasn’t a perfect match for the brand tone we were looking for. We recast the font to make it more serious, urban and refined with reduced letter sizing, a more structured, regular design and more discreet serifs. Its sharp angles were redesigned and exaggerated on every glyph, right up to th......”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Gabriel Lefebvre,Rachel Lecompte</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/44251403/Monthly-Barber-Shops-Brand-Identity"><span style="font-size: 12px;color:black;">“Monthly is a new chain of Montreal barber shops whose ultimate goal is to make their clients’ lives easier. To break away from the overdone “vintage” barber shop scene, Monthly has deliberately opted for a look that is sober and minimalist… and very masculine.When searching for a name, we thought that “Monthly” was a clever idea, since getting a hair cut is one of the only activities that men still do on a monthly basis. The name is current, effective and memorable—just like the service clients can expect to receive at any of the Monthly locations.The Barbier font created for the logo and communications is razor sharp. We were inspired by the masculine look of the Felis font, but found it wasn’t a perfect match for the brand tone we were looking for. We recast the font to make it more serious, urban and refined with reduced letter sizing, a more structured, regular design and more discreet serifs. Its sharp angles were redesigned and exaggerated on every glyph, right up to th......”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Gabriel Lefebvre,Rachel Lecompte</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>