<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/53484233/SIDO-HOHTAI"><span style="font-size: 12px;color:black;">“STRATEGYOur first step was to carry out a strategic analysis that would in turn allow us to lay the foundation for what the brand should represent. During this process, we defined the vision (the future had to build upon Japanese tradition and innovation), the brand mission (turn maximum comfort into something “cool”), and positioning. We also extracted the brand’s differentiating values, designated its most positive attributes (corporate, brand and product), and developed its product architecture.The resulting brand essence was expressed as “The fun in function” (referring to “fun” in the broader sense of “cool”, “sexy”, “creative”, “original”…)”</span> </a>由 <a href="https://www.behance.net/erretres"><span style="font-size: 12px;color:black;">Erretres. The Strategic Design Company</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>