<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/67599103/BANCO-PICHINCHA"><span style="font-size: 12px;color:black;">“COLOURSFrom the beginning, intuition dictated that yellow should be maintained as the bank’s principal colour to conserve the brand’s legacy, and also because it is highly differential within the sector. Yellow is also present in the majority of the country flags of the Andean region, and holds positive connotations as a symbol of positivity, happiness, light (the sun’s rays are perpendicular on the equator), and prosperity, amongst others. A brighter and fresher tone of yellow was chosen in order to rejuvenate the brand, and it was combined with an elegant and modern navy blue (a new wink to the Ecuadorian flag) to substitute black, which contrasted too strongly with yellow.”</span> </a>由 <a href="https://www.behance.net/erretres"><span style="font-size: 12px;color:black;">Erretres. The Strategic Design Company</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>