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I had to design an electrically assisted kick...

ByAnnabella Hevesi

LicenseAttribution-NoDerivs-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/37118375/s-t-y-l-o"><span style="font-size: 12px;color:black;">“  I had to design an electrically assisted kick-scooter for adults at school. When we got the brief, I thought that the most interesting point was that the scooter had to be "cool" with potential cult status (like iProducts, sneakers, etc.). My first opinion was that there is a fundamental contradiction in this issue because kick-scooter is not a popular product among adults –at least in Budapest. However, I had to overcome this unsubstantiated and subjective statement, so I tried to disclose the real nature of the relationship among the scooter and the customers.  My main question was:"What is the reason that scooter is not such a popular vehicle in spite of being practical, affordable and easy to use?" Firstly, I tried to answer this question by carrying out a complex qualitative research after which I also created an online questionnaire. Then I realized that people are not aware that the scooter is a practical and affordable product which is easy to use. This result made ......”</span> </a>由 <a href="https://www.behance.net/douney"><span style="font-size: 12px;color:black;">Annabella Hevesi</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/37118375/s-t-y-l-o"><span style="font-size: 12px;color:black;">“  I had to design an electrically assisted kick-scooter for adults at school. When we got the brief, I thought that the most interesting point was that the scooter had to be "cool" with potential cult status (like iProducts, sneakers, etc.). My first opinion was that there is a fundamental contradiction in this issue because kick-scooter is not a popular product among adults –at least in Budapest. However, I had to overcome this unsubstantiated and subjective statement, so I tried to disclose the real nature of the relationship among the scooter and the customers.  My main question was:"What is the reason that scooter is not such a popular vehicle in spite of being practical, affordable and easy to use?" Firstly, I tried to answer this question by carrying out a complex qualitative research after which I also created an online questionnaire. Then I realized that people are not aware that the scooter is a practical and affordable product which is easy to use. This result made ......”</span> </a>由 <a href="https://www.behance.net/douney"><span style="font-size: 12px;color:black;">Annabella Hevesi</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>