<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/28230467/Concorde-HotelA-Business-Hotels-Rebrand"><span style="font-size: 12px;color:black;">“The rebranding. Throughout the rebranding development, we focused on keeping akey balance between the old and the new, making sure that we didn’t alienate or overly discard the brand’s original essence. With that in mind, it was decided that the existing logomark be kept, as it had become recognisable by the hotel’s patrons and partners over the years.The colours black, white and silver were chosen as the new corporate colours to keep the overall image serious, yet understated. The overall brand’s look and feel was kept fuss-free and contemporary, with the existing logotype replaced with a timeless modren classic, the Avant Garde typeface. We also saw the opportunity to adapt the logomark into textures that could be used as graphics for the hotel’s collaterals from their packaging, stationery, and interior.”</span> </a>由 <a href="https://www.behance.net/bureausg"><span style="font-size: 12px;color:black;">BUREAU for the Advancement of Lifestyle and Longevity and Success</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>