<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/50039675/Sparaw-Juices-Rebrand"><span style="font-size: 12px;color:black;">“The brandSparaw is a well-known argentine brand, which sells cold pressed juices and vegan food.Sparaw came looking for us with a clear need: they wanted to expand their brand through his own retail stores with a more consistent identity since they felt that their previous identity did not convey the values ​​of the brand.Commercial objectiveTheir objetive was to position Sparaw as a premium leader brand in the raw food market.Briefing and researchWe analyzed their previous identity and competitors and realized that both Sparaw and several competitors used a handcrafted and rustic language to convey the natural value of their products. So we came to the conclusion that we had to differentiate and realized that type of language would not help us to position it as a premium brand.Together with the client we defined their main differential attributes:1. Being 100% organic: hay use 100% organic food grown in their own orchard (no other actor of the competition is organic).2. Sust......”</span> </a>由 <a href="https://www.behance.net/bunker3022"><span style="font-size: 12px;color:black;">Bunker3022</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>