<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/1407795/OCAD-University-Visual-Identity"><span style="font-size: 12px;color:black;">“OCAD University, Canada’s pre-eminent art and design school, had achieved degree-granting status and with that, a new name reflecting that status. They needed a new visual identity that would reflect the path of a 135 year old institution moving quickly into the future. The BMD team worked collaboratively with OCAD U staff in an intensive research and engagement phase. We involved students, alumni, faculty and staff by facilitating interviews, designing multiple workshops, disseminating questionnaires, leading classroom discussions, connecting through social media – with the goal of excavating the stories and spirit of OCAD U. The synthesis of this material led us to a robust set of design principles that would guide the design work. The visual identity needed to be a true reflection of what we heard and saw – an inclusive, vibrant and vital institution built on creativity, risk and innovation.  With this in mind, we asked ourselves, ‘can the visual identity reveal the extrao......”</span> </a>由 <a href="https://www.behance.net/brucemaudesign"><span style="font-size: 12px;color:black;">Bruce Mau Design (BMD)</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>