<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/29711545/AIC-Brand-Design"><span style="font-size: 12px;color:black;">“NAMING An actual obstacle from the points of contact was the perception or the confusion that caused the names in the segment: both textual common practice as the signing of the institution was AIC, which stands for International Academy of Coaching. The practice of descriptive names and the use of acronyms such as logo / symbol caused the identity of the companies to bevery confused. We did a study for this point of contact assessing the verbal and visual use of the name and, during this process, we came to rehearse a name change, which would have a more humane position and a different name among the other names of the competitors. During the evaluation phase and perception of this new name, we identified that the descriptive characteristic "International Academy" could attract greater interest in the institution. Following this evaluation, we decided to continue with the descriptive name, but vetoing the use of the acronym AIC in order to continue with the name without crea......”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">BR/BAUEN Design,Braz de Pina,Rodrigo Francisco,Luis Feitoza</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>