<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/33456925/Harvest-Brand-Design"><span style="font-size: 12px;color:black;">“HARVESTHarvest is a brazilian planning and financial company. The company is focused in developing safe and comfortable plans for clients to live in harmony with their financial lives, offering the best solutions to criation, maintenance, protection and patrimonial succession.NAMINGAs a company that develops financial plans, the credibility perception, respect and trust are our aims for a company that develops financial plans. The first step to build the brand's identity was the name. We analyzed and categorized different types of perception for chosing one that conveyed the desired perception. Among diversified paths to take, the metaforic approach allowed us to achieve better extensions, have autenticity and get to a name that called upon the company's essence. Our guide for getting to the name was based on 3 main factors:- The company acts worldwide: the name has to behave well in different languages. We opted for English for its characteristic of "lingua franca" and for r......”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">BR/BAUEN Design,Braz de Pina,Luis Feitoza,Rodrigo Francisco</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>