source: behance.net
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For the identity, we explore the new amusing ...

ByBratus Agency ®,JIMMI TUAN

LicenseAttribution-NoDerivs-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/32191389/Vinpearl-Safari-Open-Zoo-Brand-Identity"><span style="font-size: 12px;color:black;">“For the identity, we explore the new amusing and friendly visual direction to attract the audience at all ages. The strong typography communicating straightforward messages paired with various animal portraits creates a sense of humor and entertainment. Animal’s voices shout out loud on different stationaries brings out the wild and natural essence of the Safari and lure the audience to join the zoo’s activities. The connection between animals and visitors is strengthened by the repeated animal illustrations, the brand contents as well as different funny applications such as tokens, stickers…Furthermore, the tropical color palette works well on flexible applications, especially environmental designs that can build a natural tropical atmosphere for the safari. We also used customized types to maximize recognizable, flexible and cohesive brand personality.”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Bratus Agency ®,JIMMI TUAN</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/32191389/Vinpearl-Safari-Open-Zoo-Brand-Identity"><span style="font-size: 12px;color:black;">“For the identity, we explore the new amusing and friendly visual direction to attract the audience at all ages. The strong typography communicating straightforward messages paired with various animal portraits creates a sense of humor and entertainment. Animal’s voices shout out loud on different stationaries brings out the wild and natural essence of the Safari and lure the audience to join the zoo’s activities. The connection between animals and visitors is strengthened by the repeated animal illustrations, the brand contents as well as different funny applications such as tokens, stickers…Furthermore, the tropical color palette works well on flexible applications, especially environmental designs that can build a natural tropical atmosphere for the safari. We also used customized types to maximize recognizable, flexible and cohesive brand personality.”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Bratus Agency ®,JIMMI TUAN</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>