<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/34812585/Uncle-Joes-True-American-Burger"><span style="font-size: 12px;color:black;">“DESAFIO O Uncle Joe's é uma hamburgueria delivery de Florianópolis criada em 2011, sendo pioneira no segmento. Já bastante conhecida e com planos de expansão, os proprietários buscavam estabelecer um novo posicionamento com um enfoque mais cool e contemporâneo. A ideia era se distanciar da possível interpretação de fast-food industrial da identidade visual antiga e reafirmar a autenticidade de seus lanches e da personalidade da marca. CHALLENGE Uncle Joe's is a Florianópolis-based burger delivery established in 2011, being a pioneer in the "real meat" burgers segment in the city. Being already well known and with expansion plans in mind, the owners sought to establish a new brand positioning with a cooler and more contemporary approach. The idea was to move away from the possible interpretation of "fast-food industry" in the former visual identity and to reaffirm the authenticity of their burgers and brand personality.  ”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Bradda Design,Marcus Vinícius Goulart Matos,Pedro Bertoncini,Sofia Roth,João Guizzo</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>