<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/58398195/Factorie"><span style="font-size: 12px;color:black;">“FactorieMade for a restless generationMaking a youth brand young againThe situationIn a world where businesses struggle to reach teenagers, Factorie was famous for its youth culture. Unafraid and unapologetic, it resonated with its customers in a way few brands do. So when Factorie’s audience started to grow up, the brand did too.It became a little more mature. Slightly more sensible. Less teenage angsty, and certainly less controversial. But in the end, the effort to stay relevant to its original fans saw the overall brand lose its relevancy. All of a sudden, Factorie wasn’t Factorie anymore.The restless generationBefore we could connect to the next generation of customers, we had to understand them. A lot had changed since Factorie first started. Today’s youth are living in a rapidly changing, rampantly digital Insta–world. Identity is fluid. Personalities are Pinterest’d. Influence – and pressure – is coming from more channels than ever.Yet we couldn’t help but realise tha......”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Henry Cook,Sam McGuinness,Ben Miles</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>