<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/19050415/Louis-Charden-bakery"><span style="font-size: 12px;color:black;">“The ChallengeWe were briefed to create a distinct and appealing brand for a new café and bakery, where one can feel the comfort and coziness of French cafes.The SolutionWhat comes to your mind when you think of a bakery? Home, family, a fest, childhood or may be a tempting aroma of your mother’s cakes? The concept of scent-driven memories led the entire branding process.French origin insinuation was first of all solved through the naming. We developed a brand character - Louis Charden, the founder of the bakery and created a brand story. The identity was based on unique illustrations, unfolding different life events of the brand character– his first love, childish amusements, his first steps in the confectionary industry.The ResultNo details were overlooked in terms of brand integrity. Today Louis Charden café and bakery are among most favorite sites in Yerevan, where the warm atmosphere naturally makes the visitors a part of brand character life, transferring them into a com......”</span> </a>由 <a href="https://www.behance.net/backbone"><span style="font-size: 12px;color:black;">Backbone Branding</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>