<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/10385661/VCM-Rebranding"><span style="font-size: 12px;color:black;">“ - BRIEFING - VCM is a company that has been selling upholstery products for almost 20 years, a few years back this company created a new business branch for selling fabrics as a complement to the main business line. This year they decided to open its third branch, related with wadding.Since the business was expanding, they felt that a Rebranding was needed. They asked the Studio to develop a new logo that could converge the three new companies into a new Brand, with only one limitation: the new logo can't diverge completely from the existent one, due to its historical context.-So, we decided to develop the main logo for VCM first and after that, we could create the other two through a similar process from the previous one.Here we present the full process with applications and some pics from the original sketches. Hope you enjoy. ”</span> </a>由 <a href="https://www.behance.net/ApexStudio"><span style="font-size: 12px;color:black;">Tiago Machado</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/10385661/VCM-Rebranding"><span style="font-size: 12px;color:black;">“ - BRIEFING - VCM is a company that has been selling upholstery products for almost 20 years, a few years back this company created a new business branch for selling fabrics as a complement to the main business line. This year they decided to open its third branch, related with wadding.Since the business was expanding, they felt that a Rebranding was needed. They asked the Studio to develop a new logo that could converge the three new companies into a new Brand, with only one limitation: the new logo can't diverge completely from the existent one, due to its historical context.-So, we decided to develop the main logo for VCM first and after that, we could create the other two through a similar process from the previous one.Here we present the full process with applications and some pics from the original sketches. Hope you enjoy. ”</span> </a>由 <a href="https://www.behance.net/ApexStudio"><span style="font-size: 12px;color:black;">Tiago Machado</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>