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Phee GroupSince its founding in 1993, Phee Gr...

ByAlvin Tham

LicenseAttribution-NoDerivs-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/61576363/Phee-Group-Corporate-Branding"><span style="font-size: 12px;color:black;">“Phee GroupSince its founding in 1993, Phee Group of Companies has established itself as a key logistics service provider in the Indo-China region. With over two decades of industry experience, Phee Group’s versatile offerings have positioned it as one of the leading logistics companies in the ASEAN region and has incorporated offices in Singapore, Cambodia, Vietnam, Thailand and Myanmar.The scope of the branding project is to provide branding consultancy services to Phee Group in order to extend and improve on its existing brand image. A brand audit is conducted to determine Phee's current positioning and the brand perception of the targeted consumer base through a series of structured market research. With the outcome of the brand audit, a brand repositioning is proposed so as to differentiate Phee Group from the rest of its competitors. The brand will focus on enforcing the existing brand identity and communicating it to the target segment.Shaping its new brand identity wil......”</span> </a>由 <a href="https://www.behance.net/alvintham"><span style="font-size: 12px;color:black;">Alvin Tham</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/61576363/Phee-Group-Corporate-Branding"><span style="font-size: 12px;color:black;">“Phee GroupSince its founding in 1993, Phee Group of Companies has established itself as a key logistics service provider in the Indo-China region. With over two decades of industry experience, Phee Group’s versatile offerings have positioned it as one of the leading logistics companies in the ASEAN region and has incorporated offices in Singapore, Cambodia, Vietnam, Thailand and Myanmar.The scope of the branding project is to provide branding consultancy services to Phee Group in order to extend and improve on its existing brand image. A brand audit is conducted to determine Phee's current positioning and the brand perception of the targeted consumer base through a series of structured market research. With the outcome of the brand audit, a brand repositioning is proposed so as to differentiate Phee Group from the rest of its competitors. The brand will focus on enforcing the existing brand identity and communicating it to the target segment.Shaping its new brand identity wil......”</span> </a>由 <a href="https://www.behance.net/alvintham"><span style="font-size: 12px;color:black;">Alvin Tham</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>