source: behance.net
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The inspiration for creating the logo was fou...

ByAlexandr Hovhannisyan Allergic Designer,Braind Branding Agency,Natalie Mkrtumian

LicenseAttribution-NoDerivs-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/38259467/Dargett-Craft-Brewery-Branding"><span style="font-size: 12px;color:black;">“   The inspiration for creating the logo was found in the Babylonian world map that dates back to the 6th century B.C. This map was an attempt to encompass the totality of the earth’s surface iconographically. In the center lies Babylon - the “hub of the universe”. Encircling the Earth is the Earthly Ocean, entitled the Bitter River, creating a gulf (the Persian Gulf of today), it flows across the earth as far as the Euphrates.  If translate Bitter River into Armenian it will become apparent where the naming of the brand comes from. So creating the logo and doing the whole branding we kept in mind that the traditions and craftsmanship to brew beer come from 4th century B.C. and tried to show how Dargett resurge it in nowadays Armenia.   ”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Alexandr Hovhannisyan Allergic Designer,Braind Branding Agency,Natalie Mkrtumian</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/38259467/Dargett-Craft-Brewery-Branding"><span style="font-size: 12px;color:black;">“   The inspiration for creating the logo was found in the Babylonian world map that dates back to the 6th century B.C. This map was an attempt to encompass the totality of the earth’s surface iconographically. In the center lies Babylon - the “hub of the universe”. Encircling the Earth is the Earthly Ocean, entitled the Bitter River, creating a gulf (the Persian Gulf of today), it flows across the earth as far as the Euphrates.  If translate Bitter River into Armenian it will become apparent where the naming of the brand comes from. So creating the logo and doing the whole branding we kept in mind that the traditions and craftsmanship to brew beer come from 4th century B.C. and tried to show how Dargett resurge it in nowadays Armenia.   ”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Alexandr Hovhannisyan Allergic Designer,Braind Branding Agency,Natalie Mkrtumian</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>