<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/40674701/Optus-Rebrand"><span style="font-size: 12px;color:black;">“Built to evolve at the speed of culture. Given the ever-changing nature of entertainment, the brand would need to move with the times to stay relevant to its audience. To achieve this, Re took a new approach to branding. We introduced an additional layer outside the core identity, which we call the playground. Governed by principles, rather than guidelines, the playground is where the brand can stretch its legs, push in new directions and evolve at the speed of culture.Individual ‘brand worlds’ enable Optus to naturally flex to suit any genre, subculture or customer segment it needs to. Essentially skins on the core identity, these worlds feel fresh and unique, yet each has a backbeat that’s distinctly Optus. ”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Re| Sydney,Michael Webster,Alex Creamer,Michael Kirkpatrick,Nerida Murphy,Cat van der Werff</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>