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Typography family defined for a system of vis...

ByAlex Reuter,Fernando Ifi,Kompakto KMPT

LicenseAttribution-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/28138627/CABRONES-Cocina-Mexicana"><span style="font-size: 12px;color:black;">“Typography family defined for a system of visual identity can’t, no matter what, be changed, because it deprives the characteristics of the brand.The visualization and reading are basic criteria to apply. To visualize is necessary contrast, which is the difference in visual properties[U1] , that makes the objects or graphic distinguishable to others objects or background. There are many types of contrasts. The Luminosity Contrast (bright and dark), Value Contrast (inverse), Saturation Contrast (purity and color intensity).The typography is essential in visual identity system: it brings personality, legibility and invigorates the brand because the style. Therefore, choosing typography family should be aligning to strategic questions and brand position.___A visualização e leitura são os critérios básicos para aplicação. Para visualizar é preciso contraste, que é a diferença nas propriedades visuais que faz com que um objeto ou gráfico seja distinguível de outros objetos ou plan......”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Alex Reuter,Fernando Ifi,Kompakto KMPT</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/28138627/CABRONES-Cocina-Mexicana"><span style="font-size: 12px;color:black;">“Typography family defined for a system of visual identity can’t, no matter what, be changed, because it deprives the characteristics of the brand.The visualization and reading are basic criteria to apply. To visualize is necessary contrast, which is the difference in visual properties[U1] , that makes the objects or graphic distinguishable to others objects or background. There are many types of contrasts. The Luminosity Contrast (bright and dark), Value Contrast (inverse), Saturation Contrast (purity and color intensity).The typography is essential in visual identity system: it brings personality, legibility and invigorates the brand because the style. Therefore, choosing typography family should be aligning to strategic questions and brand position.___A visualização e leitura são os critérios básicos para aplicação. Para visualizar é preciso contraste, que é a diferença nas propriedades visuais que faz com que um objeto ou gráfico seja distinguível de outros objetos ou plan......”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Alex Reuter,Fernando Ifi,Kompakto KMPT</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>