<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/48145939/Uniting-Rebrand"><span style="font-size: 12px;color:black;">“The biggest brand you’ve never heard of.Uniting (formerly Uniting Care) has been providing services to the community for over 100 years. Founded by the Uniting Church, the organisation grew from community congregations to offer services as diverse as aged care, disability, early learning and Aboriginal services. Known for its progressive views, Uniting fearlessly advocates on issues such as refugee rights and marriage equality.However an impending crisis was looming. In 2015 the Australian Government introduced ‘user-pay’ budget reforms in the aged care sector. This meant that rather than receiving guaranteed Government funding, Uniting would need to compete against corporate aged care providers to win business. Uniting had never focused on marketing itself. Despite being Australia’s largest aged care provider, brand awareness was at 1%.”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Re| Sydney,Alex McLauchlan,Shannon Bell</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>